NP to CEO
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NP to CEO -
NP to CEO Workshop
From Exam Room to Board Room — It's Your Time to Lead
You became a nurse practitioner to care for people — now it’s time to care for your dream.
NP to CEO is a step-by-step course designed to help NPs start, grow, and lead their own independent practice. Whether you’re dreaming of opening a family clinic, telehealth service, wellness center, or medspa, this course gives you the roadmap, tools, and confidence to do it — without burnout or business school.
👉 Legal setup.
👉 Financial planning.
👉 Marketing, mindset & launch strategy.
All in one place. All created by a nurse practitioner who’s done it herself.
What’s Included
7 Core Modules + Bonus Module
Mindset
Step into your role as a CEO
Define your WHY and business vision
Explore practice models (DPC, aesthetics, virtual, etc.)
Choosing a Business Name
Legal name checks (Trademark, State, Online)
Branding tips to pick a name that sticks
Legal & Financial Foundations
LLC setup, EIN, NPI registration
Business banking, insurance, bookkeeping
Licensing & compliance checklists
Financial Setup
Budgeting, pricing, payment systems
How to pay yourself
Systems to track income and expenses
Setting Up Shop
EMR selection, tech tools, office vs. virtual setup
Workflow planning, communication systems
Supply lists and starter essentials
Marketing & Branding
Build your brand identity (message, logo, fonts, colors)
DIY website guidance
Social media & email marketing strategy
Local outreach & referral-building
Launching & Growing
Launch strategies (buzz-building, offers, visibility)
First client acquisition
Sustainable growth, testimonials, hiring help
Bonus Module: Getting Paid by Insurance
Credentialing vs. contracting explained
Step-by-step instructions for credentialing with insurance payers
Resources for CAQH, billing systems, and hiring help
Pros and cons of cash-pay, insurance, and hybrid models
“The greatest contribution of a leader is to make others leaders. “ — Simon Sinek
Why she created the NP to CEO Workshop
Jenny Burds, DNP
Jenny Burds, a nurse practitioner and successful clinic owner, created the NP to CEO workshop because she remembers exactly how overwhelming it felt to start her own practice — juggling patient care while trying to figure out legal paperwork, insurance, budgeting, marketing, and more.
There was no clear roadmap, no single resource to guide her from licensed NP to confident business owner.
So, she built the course she wished she had — one that walks you step-by-step through the process of launching your own practice with clarity, confidence, and support.
Jenny believes NPs are uniquely equipped to lead in healthcare, and she’s passionate about helping others build practices that reflect their values, serve their communities, and create lasting freedom.
This workshop is for you if...
You’re an NP who’s ready to break free from traditional healthcare systems and build something of your own.
You’ve dreamed of opening your own clinic, medspa, or virtual practice — but have no idea where to start.
You feel overwhelmed by the legal, financial, and credentialing steps involved in launching a business.
You want more freedom, flexibility, and control over how you care for patients.
You’re tired of burnout and want to build a career that aligns with your values and lifestyle.
You want a business that supports your life, family, and mental health — not one that runs you into the ground.
You know you don’t need an MBA — but you do need a plan and a step-by-step guide to get started.
You’re motivated by purpose, not just profit — and you want to create a practice that truly makes a difference.
You’ve considered hiring a consultant, but want to save time and money by learning how to do it yourself — the right way.
You’re ready to go from clinician to confident CEO — and you want someone who’s been there to walk you through it.
